Hey friend,
If you run an ecommerce shop, this is for you.
I want to ask you a question that most online businesses never stop to consider...
One that could change your profits, peace of mind, and even how much you enjoy running your store…
Let me share a story.
A while ago, I was working with a talented crafts seller—let’s call her Maya.
Every week, Maya launched a new ad. She obsessed over her Instagram posts.
She paid for “influencer collabs” and chased her next sale like a cat with a laser pointer.
Some months, the sales poured in… but just as fast, things slowed to a crawl.
“I feel like I’m always starting over,” Maya sighed. “No matter how many new shoppers I get, it never feels stable.”
Sound familiar?
One afternoon, Maya accidentally sent a thank-you email not just to that day’s buyers—but to all 212 people in her “customer list.”
The emails poured in:
“Thanks for remembering me, Maya!”
“I loved my mug—can I order two more for my friend’s housewarming?”
“When is your next sale?”
Sales doubled that week—not because of ads, but because Maya started treating her “buyers” like family.
That’s when it hit her: The REAL fortune wasn’t outside her business. It was inside her customer list all along.
It feels productive—“Look at all this outreach!”—but it’s actually the hamster wheel from hell. Every month, your numbers reset to zero.
I’ve been there myself.
For years, I choked down “just one more launch.” Wrote new copy until my eyes crossed. Watched ad spends tick up, up, up. The more I pushed, the more tired (and stuck) I felt.
Until I committed to a HUGE shift…
What if every new sale wasn’t a finish line—but the starting point of a real relationship?
Imagine you run a cozy bookstore in your hometown. One customer buys a novel on Tuesday. Next week, you remember—and set aside the sequel “just in case.” You email her:
“Just thought you’d love this. Want me to hold a copy?”
Do you think she comes back? Do you think she tells her friend—“This place just GETS me”?
That’s what “retention” is online.
But almost no ecommerce stores do it.
The #1 objection I hear is this:
“Ron, won’t I just annoy people with more emails? I hate being spammed.”
Absolutely! So do I. That’s why you shouldn’t send random junk.
But here’s the wild thing: People LOVE getting relevant, personal, story-driven emails from brands they already trust.
A single “Hi, thanks for your first order! Here’s our story—and a simple surprise just for you!” can get email responses and repeat orders within hours.
One client I coached sent a genuine email to a buyer who went quiet: “Hey, just checking in—was everything okay with your socks?”
Not only did the customer reply—they left a glowing review and bought three more pairs.
What if you emailed your list and featured a real customer’s experience, with a photo (with their permission)?
That makes people feel part of an inside club—not just a number.
Repeat sales spike. Replies come in. Suddenly, you’re not “just another shop.” You’re THEIR shop.
I’ve worked with billion-dollar brands. I’ve built email campaigns that generated over $1,000,000 in direct, trackable revenue.
Want to guess where 65–75% of the sales came from?
NOT from constant new traffic… but from nurturing the SAME pool of buyers. Over months, sometimes even years.
Big brands know this. They spend millions building loyalty clubs, birthday email flows, hidden VIP sales, and on and on.
But… why not YOU?
You don’t need millions of subscribers.
I’ve seen shops grow with as few as 150 loyal fans.
You don’t need fancy tech.
You need a way to connect—consistently, honestly, and with a little fun.
Let me tell you a secret.
Every “dead” list holds someone waiting to buy again—they just need a reason.
A personal touch beats a giant audience, every day of the week.
I hear this a lot—especially from lean teams and solo founders.
Here’s the best part:
Once set up, GOOD email flows run with almost zero extra effort. You schedule a few welcome or win-back sequences, send the occasional fun update, and let the system build relationships for you—even while you sleep.
If you can send a text to a friend, you can write an email that brings buyers back.
If you can tell a simple story (about why you started, or what makes your product unique), I’ll show you how to turn that into copy your list will love.
Take a breath. Allow yourself to actually picture this.
No more Sunday-night stress over next week’s revenue. No more discount panics just to “see a bump.” All because you focused on making the people who already like you… LOVE you.
That’s what retention really is. It’s emotional. It’s freedom.
I’m Ron.
I’ve been in digital marketing for 15+ years—from the days when websites took a minute to load, to now, when everyone’s shouting for attention. I’ve:
I geek out on this stuff because I grew up in a retail family. My mom ran a tiny shop, and every customer who came back literally put food on our table. That’s stayed with me forever.
I get it. You want proof before you leap.
That’s why I’m offering a completely free, no-strings-attached consultation call.
No pitch. No pressure. Just real advice, from someone who’s seen every mistake in the book—and knows how to fix them.
If you like what you hear, awesome.
If not, you walk away with actionable ideas and a new way to look at your business.
Here’s my promise:
Your best days aren’t behind you. They’re waiting in the inbox of every customer you ever served.
Why let those relationships go cold? Let’s build a business that keeps people coming back, month after month—no matter what happens to big tech or ads.
Ready to see what’s possible?
P.S. The longer you chase new customers, the more profit you leave on the table. Let’s flip your business script—forever.
P.P.S. Even if your list is tiny, inactive, or you’ve never sent an email before… I promise, we’ll find a win—fast.